Partnerships Will Leverage Established and Preeminent Gaming Technology, Services, and Solutions to Support the Global Expansion of Bally’s Online and Retail Sports Betting Platforms.
PROVIDENCE, R.I., April , 2023 /PRNewswire/ -- Bally’s Corporation (NYSE: BALY) today announced that, after conducting a thorough evaluation, it has entered into exclusive, multi-year agreements with Kambi Group plc, the world’s trusted sports betting partner, and White Hat Gaming, the leading PAM platform solution, to serve as Bally’s B2B sports betting and platform providers. These partnerships, which will leverage Kambi’s and White Hat’s proven technology integration, extensive licensing across regulated jurisdictions, end-to-end solutions, and track record of executing quick launches, will support the expansion and enhancement of Bally’s online and retail sportsbooks, driving further customer engagement with the Bally brand.
Soo Kim, Chairman of Bally’s Corporation’s Board of Directors, said, “We are very excited to have entered into long-term agreements with both Kambi and White Hat -- two of the world’s most established and trusted gaming technology companies. By combining Kambi’s and White Hat’s unparalleled technology with our online and retail gaming footprint, Bally’s will be optimally positioned to achieve significant scale and capture substantial market share in the global gaming market, supporting our vision of becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company.”
Phillip Gelvan, CEO of White Hat Gaming, said, “We are excited to partner with an innovative gaming company such as Bally’s, whose vision for growth and diversification complements that of White Hat. We are confident that our core technology, including our best-in-class PAM solution, plus our managed service offering, will not only enhance the Bally’s experience and player engagement, but also support its expansion strategy.”
The Kambi and White Hat partnerships represent the latest step in Bally’s long-term growth and development strategy, and come on the heels of Bally’s recent restructuring of its North America Interactive business segment -- a complete redevelopment of the Company’s technology department pipeline that will form a more competitive and cost-efficient go-to market strategy.