Player Account Management

& White Label Platform

Our Platform

First to Market

Travelling Wallet™

Your players never need to login twice, no matter what device, regardless of where they are, or what entertainment experience they choose.

The PAM takes care of it all for the player and the operator seamlessly including:

  • No log out/log in required, the player has one single account
  •  No switching apps
  • A player’s cash, bonus and loyalty balances transfer from one state to the next with full tracking and traceability in state ledger accounts
    • Ensures accurate regulatory state specific reporting
    • New regulatory requirements applied as the player arrives
  • Limits and controls look after themselves
  • Entire player history, regardless of state activity, is available in real-time
  • Out of state settlements follow the player
    • Settled in the state where they were placed and then transfer
  • Cross-state bonusing and/or segregation of bonuses
    • Travelling Wallet is product vertical, state aware and reactive
  • Single WHG built Back Office
    • Player support, Administration and set-up, Reporting

United States

Licensing Status

We plan to offer our PAM for Sportsbook and Casino in every legal and future State as legislation is passed. 

Full US licenses have been granted in Pennsylvania, West Virginia, Indiana, Virginia, Michigan, Connecticut, Maryland, Wyoming, Louisiana, Arizona and Ohio. Temporary US  licenses have been granted in Illinois, Colorado, New Jersey, Tennessee, Kansas with Massachusetts, New York and more in progress.

We are live in 16 States - Illinois, Michigan, Pennsylvania, Indiana, Colorado, Virginia, New Jersey, Tennessee, Arizona, Iowa, West Virginia, Louisiana, Kansas, Maryland, Ohio & Massachusetts.

Market Leading


Kambi and White Hat Gaming have an extremely close working relationship, built on reliability and scale, Barstool being the perfect example of our proven partnership.

Visit Kambi Sportsbook

Real-World Proven

PAM - Hardware & Hosting

  • Fully managed, WHG built PAM
    • PAM is built end-to-end by WHG, allowing for requirement agility and flexibility
  •  Hub and spoke architecture facilitates high throughput and simplification of state rollouts
    • Hub is cloud based (Amazon Web Services)
    • Spokes are hardware installations located in certified hosting facilities in-state to comply with regulations
  • Our PAM is real-world proven, at the highest levels
    • We have a strategy of engineering, testing and constantly remaining at least 5 times ahead of current maximum volumes

Operator Bespoke


  • Develop software using an agile methodology with multiple releases per month
  • Proprietary tech with full flexibility to shape the product offering in collaboration with customers and to quickly react to market trends/ regulation
  • Major feature upgrades planned c. 4-6 months in advance
  • Ability to turn around new game integrations in 4-6 weeks 
  • Proprietary technology including:
    • Travelling Wallet
    • Inhouse Cashier

CRM Marketing

  • Proprietary bonus engine with full support for acquisition & retention offers both for Sports and Casino products
  • Fully automated, data-centric CRM promotions. Integrated to Optimove, Optimove Track & Trigger, Salesforce Marketing Cloud, Extreme Push, Mobivate, Text Local, Dynamic Messaging
  • Full range of communication channels such as web push notifications, alerts, pop ups, web inbox, facebook marketing, sales calls, pre-recorded calls, direct mail.
  • Real-time gamification via Competition Labs platform - player tournaments, challenges, missions & jackpots/ instant wins
  • Real-time event feed via Kafka & Segment. Allows for an agnostic approach to your choice of downstream marketing tools

In-House Cashier

Drop-in cashier module with clients being able to configure the look and feel of the module via css. Cashier functionality accessible via the back office for payments configurations eg: Payment min/max, enable/disable options, payments ordering.

Key functionality: PCI DSS SAQ A certified, Multi-channel, Device responsive, Customizable look and feel (CSS), Enhanced Flexibility to integrate new payment provider



  • In-house built cashier
  • Numerous payment providers/payments gateways integrated
  • Extensive portfolio of payment options/payment types
  • BIN routing features with acquirers to optimize success rates, costs, load balancing
  • Rescue/Alternative options configuration to optimize deposit success rates
  • Configurable payment limits.  Automated withdrawals rule set - Integrated with bonus engine for real-time bonus look-up for deposits
  • Real-time risk monitoring alerts to optimize payments and risk management


  • LCR department teams include all key compliance functions: licensing, compliance, legal, technical, complaints & ADR, customer intelligence, safer gambling, player welfare, player sustainability, training, quality assurance, marketing approvals and affiliate compliance
  • Proprietary, scalable and adaptable tools developed including: player harm identification algorithm, player protection tools, electronic customer identity and verification and AML, real-time customer interaction system
  • Active member of Betting & Gaming Council (BGC), Gambling Anti-Money Laundering Group (GAMLG) and iDevelopment and Economic Association (iDEA)

Compliance & Regulatory

  • Experienced team sourced from tier 1 operators
  • Focus on balancing optimal commercial performance with rigorous legal and regulatory compliance
  • Agile implementation and development of specific regulatory requirements
  • Proprietary, scalable and adaptable tools developed including player harm identification algorithm, player protection tools, electronic customer identity & verification and AML
  • Proprietary real-time customer interaction system implemented on platform

Safer Gambling

  • WHG offers a configurable set of player protection tools. These can either be set by the customer or via the platform back office.
  • WHG’s proprietary Safer Gambling algorithm includes 50+ markers of harm based on player behavior including some key markers operating in real-time (chasing losses, erratic patterns etc)
  • Algorithm risk scores players that then drives the customer messaging and risk level of interaction either by interactive pop-up or telephone
  • Interactive pop-ups require customer input and help encourage tool settings
  • Full end-to-end traceability of effectiveness helping to nudge customer behavior for those may be losing control
  • Dedicated Player Sustainability team supporting players compliance requests


Customer Support

  • 24/7 multi-channel customer service offering multilingual support (in 8 languages)
  • Full Training, QA and Leadership team aimed at ongoing improvement of service and skill sets
  • Live contact monitoring offering support in real time
  • Latest CS technology and tools, with a strong focus on automation and simplification
  • Daily monitoring and reporting on trends, efficiencies, contact volumes and reasons
  • Dedicated Responsible Gaming, Safer Gambling, Customer Complaints and ADR team highly versed in handling customer issues.