White Hat Gaming takes PAM live with Bally Casino in Rhode Island!

8th March 2024

Deal sees landmark launch with provider in monopoly state:

Leading iGaming platform provider White Hat Gaming has launched its PAM with Bally’s Corporation (NYSE: BALY) in Rhode Island, marking the company’s first casino state deployment with the operator.

Bally’s Rhode Island customers can now benefit from its casino product, powered by White Hat Gaming’s PAM.

The provider’s robust PAM has enabled the rapid deployment of several major content integrations. This demonstrates the exceptional flexibility and scalability of White Hat's solution, which meets the most demanding requirements of operators across the US and globally.

White Hat’s PAM provides a suite of services critical to operator success, including CRM and marketing support, a proprietary cashier, diverse payment options, 24/7 managed services, and a wide array of player protection tools.

In addition, White Hat Studios’ launches its content with Bally’s in Rhode Island, with the ‘House of Brands’ taking its slots live in the 7th iCasino state making it one of only two of casino game suppliers live in all legal iCasino US states.

Phillip Gelvan, CEO at White Hat Gaming, said: “We’re thrilled to reinforce our strong partnership with Bally’s by taking our industry-leading PAM live in Rhode Island for Bally Casino. This launch cements our position as Bally’s platform provider of choice across the US.

“Our unique combination of rapid integration capabilities, player-centric wallet technology, turnkey services and proven content continues to underpin Bally's success across states and their ambitious growth plans for the future.”

Robeson Reeves, CEO at Bally’s Corporation, said: “Bally’s is committed to delivering best-in-class sports betting and iGaming products that excite and engage our players. We value innovation, service and reliability in our partners, and White Hat Gaming consistently delivers across all three.

“The rapid integration of their feature-rich PAM and player-favourite content exemplifies why they have become a key partner across our national footprint. Together, we will continue rolling out market-leading entertainment products that position Bally’s as the preeminent omni-channel gaming provider in the US.”

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